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Imagine This TV →
video content + social good
“Each week an amazing team of inventors, engineers, environmentalists and artists, with skills as diverse as their backgrounds, will embark on a mission and undertake projects for communities all over the globe. Whether it’s building a playground for children in Peru, helping an Alaskan widow save her home from collapsing into the sea, or bringing sunlight to a town in Eastern Europe afflicted with “seasonal affective disorder,” the Imagine This! team finds creative solutions to unique problems and reminds us all what’s possible when we band together.”
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BitCoin →
p2p currency
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Over
We’ve moved on to the Wordpress.com blog. Feel free to remove yourself at your leisure.
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Allify →
The idea is simple: run ads for other iPhone apps on your app or web page and get credits to apply toward promotion of your app in other peoples’ ad space.
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Threadless Is Now Crowdsourcing For Causes →
Threadless, one of the original crowdsourcing sites that pioneered the idea a decade ago and is now paying out more than $1 million a year in artist fees, is not just for T-shirts anymore. Today, the company is introducing a crowdsourcing platform called Threadless Atrium, which is initially targeted at causes and cause-based marketing campaigns.
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Indiegogo →
did this come before or after kickstarter?
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For Eventbrite, Each Facebook Share Is Worth $2.52 →
How much is a shared link on Facebook worth? For online ticketing service Eventbrite, each time someone shares a link to an event with their Facebook friends it results in $2.52 worth of ticket sales. In contrast, a Twitter share is only worth $0.43, and a LinkedIn share is worth $0.90. Sharing an event through Eventbrite’s email sharing tool is worth $2.34, almost as much as Facebook. On average, across all social channels, each share is worth an average of $1.78 for Eventbrite.
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18 February 2011
Reblogged from
mohandasgandhiUPDATED: The HB Gary Email That Should Concern Us All →
As I also mentioned yesterday, in some of the emails, HB Gary people are talking about creating “personas”, what we would call sockpuppets. This is not new. PR firms have been using fake “people” to promote products and other things for a while now, both online and even in bars and coffee houses.
But for a defense contractor with ties to the federal government, Hunton & Williams, DOD, NSA, and the CIA - whose enemies are labor unions, progressive organizations, journalists, and progressive bloggers, a persona apparently goes far beyond creating a mere sockpuppet.
According to an embedded MS Word document found in one of the HB Gary emails, it involves creating an army of sockpuppets, with sophisticated “persona management” software that allows a small team of only a few people to appear to be many, while keeping the personas from accidentally cross-contaminating each other. Then, to top it off, the team can actually automate some functions so one persona can appear to be an entire Brooks Brothers riot online.
Persona management entails not just the deconfliction of persona artifacts such as names, email addresses, landing pages, and associated content. It also requires providing the human actors technology that takes the decision process out of the loop when using a specific persona. For this purpose we custom developed either virtual machines or thumb drives for each persona. This allowed the human actor to open a virtual machine or thumb drive with an associated persona and have all the appropriate email accounts, associations, web pages, social media accounts, etc. pre-established and configured with visual cues to remind the actor which persona he/she is using so as not to accidentally cross-contaminate personas during use.
And all of this is for the purposes of infiltration, data mining, and (here’s the one that really worries me) ganging up on bloggers, commenters and otherwise “real” people to smear enemies and distort the truth.
This is an excerpt from one of the Word Documents, which was sent as an attachment by Aaron Barr, CEO of HB Gary’s Federal subsidiary, to several of his colleagues to present to clients:
To build this capability we will create a set of personas on twitter, blogs, forums, buzz, and myspace under created names that fit the profile (satellitejockey, hack3rman, etc). These accounts are maintained and updated automatically through RSS feeds, retweets, and linking together social media commenting between platforms. With a pool of these accounts to choose from, once you have a real name persona you create a Facebook and LinkedIn account using the given name, lock those accounts down and link these accounts to a selected # of previously created social media accounts, automatically pre-aging the real accounts.
Yes!!! That’s how democracy and the first amendment are supposed to work.
In another Word document, one of the team spells out how automation can work so one person can be many personas:
Using the assigned social media accounts we can automate the posting of content that is relevant to the persona. In this case there are specific social media strategy website RSS feeds we can subscribe to and then repost content on twitter with the appropriate hashtags. In fact using hashtags and gaming some location based check-in services we can make it appear as if a persona was actually at a conference and introduce himself/herself to key individuals as part of the exercise, as one example. There are a variety of social media tricks we can use to add a level of realness to all fictitious personas
I don’t know about you, but this concerns me greatly. It goes far beyond the mere ability for a government stooge, corporation or PR firm to hire people to post on sites like this one. They are talking about creating the illusion of consensus. And consensus is a powerful persuader. What has more effect, one guy saying BP is not at fault? Or 20 people saying it? For the weak minded, the number can make all the difference.
